Case - Establishing dominance

Is OpenAI’s ChatGPT a feature, product, or platform? That’s very difficult to answer.

ChatGPT is interesting because it is a single-feature Q&A chatbot. However, the Generative AI behind it is so powerful that it can feel like a complete product.

Initially, OpenAI didn’t follow the “deliver value incrementally” mantra and recently began to try to differentiate itself by becoming more of a platform with third party connections and custom functionalities.

Select the two reason's that ChatGPT's leadership likely decided to explore creating a platform instead of focusing on its main product.