Contoh pemasaran

Seperti dijelaskan dalam video, klien kita ingin mengetahui apakah rekomendasi dari teman meningkatkan jumlah orang yang membeli, alih-alih melewatkan, produknya secara online. Ia memberikan ringkasan datanya sebagai sebuah data.frame bernama all_data. Data ini mencakup jumlah Purchases dan Pass untuk 4 kota uji (city) serta ranking pelanggan. Struktur data ini cocok untuk menggunakan cbind() pada dua kolom yang relevan untuk membuat sebuah matriks (Anda dapat menggunakan metode lain untuk membuat matriks di R, tetapi ini salah satu yang paling mudah).

Anda ingin melihat apakah rekomendasi dari friend meningkatkan orang untuk membeli produk. Untuk menjawab pertanyaan ini, Anda akan membangun model glmer() dan kemudian memeriksa keluaran modelnya.

Jika estimasi parameter untuk friend secara signifikan lebih besar dari nol, maka rekomendasi teman meningkatkan peluang seseorang melakukan pembelian. Jika estimasi parameter untuk friend secara signifikan lebih kecil dari nol, maka rekomendasi teman menurunkan peluang seseorang melakukan pembelian. Jika estimasi parameter untuk friend tidak berbeda signifikan dari nol, maka rekomendasi teman tidak berdampak pada seseorang melakukan pembelian.

Latihan ini adalah bagian dari kursus

Model Hierarki dan Mixed Effects di R

Latihan interaktif praktis

Cobalah latihan ini dengan menyelesaikan kode contoh berikut.

# Load lmerTest
library(lmerTest)

# Fit the model and look at its summary 
model_out <- ___
summary(model_out)

Edit dan Jalankan Kode

Latihan ini adalah bagian dari kursus

Model Hierarki dan Mixed Effects di R

SkillTag.level.advancedSkillTag.label

4.7+

Mulai Kursus Gratis

The first chapter provides an example of when to use a mixed-effect and also describes the parts of a regression. The chapter also examines a student test-score dataset with a nested structure to demonstrate mixed-effects.

Exercise 1: What is a hierarchical model?Exercise 2: Examples of hierarchical datasets Exercise 3: Multi-level student data Exercise 4: Exploring multiple-levels: Classrooms and schools Exercise 5: Parts of a regression Exercise 6: Intercepts Exercise 7: Slopes and multiple regression Exercise 8: Random-effects in regressions with school data Exercise 9: Random-effect intercepts Exercise 10: Random-effect slopes Exercise 11: Building the school model Exercise 12: Interpreting the school model

This chapter providers an introduction to linear mixed-effects models. It covers different types of random-effects, describes how to understand the results for linear mixed-effects models, and goes over different methods for statistical inference with mixed-effects models using crime data from Maryland.

Exercise 1: Linear mixed effect model- Birth rates data Exercise 2: Building a lmer model with random effects Exercise 3: Including a fixed effect Exercise 4: Random-effect slopes Exercise 5: Uncorrelated random-effect slope Exercise 6: Fixed- and random-effect predictor Exercise 7: Understanding and reporting the outputs of a lmer Exercise 8: Comparing print and summary output Exercise 9: Extracting coefficients Exercise 10: Displaying the results from a lmer model Exercise 11: Statistical inference with Maryland crime data Exercise 12: Visualizing Maryland crime data Exercise 13: Rescaling slopes Exercise 14: Null hypothesis testing Exercise 15: Controversies around P-values Exercise 16: Model comparison with ANOVA

This chapter extends linear mixed-effects models to include non-normal error terms using generalized linear mixed-effects models. By altering the model to include a non-normal error term, you are able to model more kinds of data with non-linear responses. After reviewing generalized linear models, the chapter examines binomial data and count data in the context of mixed-effects models.

Exercise 1: Kilasan cepat tentang GLM Exercise 2: Regresi logistik Exercise 3: Regresi Poisson Exercise 4: Memplot GLM Exercise 5: Data binomial Exercise 6: Data toksikologi Exercise 7: Contoh pemasaran

Latihan Saat Ini

Exercise 8: Menghitung odds-ratio Exercise 9: Data cacah Exercise 10: Klik-tayang internet Exercise 11: Klamidia menurut kelompok usia dan county Exercise 12: Menampilkan hasil klamidia

This chapter shows how repeated-measures analysis is a special case of mixed-effect modeling. The chapter begins by reviewing paired t-tests and repeated measures ANOVA. Next, the chapter uses a linear mixed-effect model to examine sleep study data. Lastly, the chapter uses a generalized linear mixed-effect model to examine hate crime data from New York state through time.

Exercise 1: An introduction to repeated measures Exercise 2: Paired t-test Exercise 3: Repeated measures ANOVA Exercise 4: Sleep study Exercise 5: Exploring the data Exercise 6: Building models Exercise 7: Comparing regressions and ANOVAs Exercise 8: Plotting results Exercise 9: Hate in NY state?Exercise 10: Exploring NY hate data Exercise 11: Building the model Exercise 12: Interpreting model results Exercise 13: Displaying the results Exercise 14: Hierarchical models in R review Exercise 15: Conclusion