Churn rate
Now that we've built a flag for if a customer has churned, we can calculate churn rate, the rate at which customers stop purchasing, using the churn flag we calculated earlier.
If you have lost progress, close any open workbooks and load 4_2_churn_rate.twbx
from the Workbooks folder on the Desktop.
Cet exercice fait partie du cours
Marketing Analytics in Tableau
Exercice interactif pratique
Passez de la théorie à la pratique avec l’un de nos exercices interactifs
