Decisive Expansion: AdventureGear's youth move
AdventureGear Inc., an outdoor equipment company, specializes in producing high-quality hiking and camping gear tailored for consumers aged 40 and above. However, the company is now considering expanding its product line to target a younger audience in the 18-30 age range.
A decision-making process was implemented to assist the executive board in reaching this decision.
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Decoding Decision Modeling
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