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Visualizing goal completions with a bubble chart

To make better use of the scatter chart, with the data that is available, you decide to change it to a bubble chart and add goal completions as the bubble size.

The chart not only shows how well the ads perform by comparing impressions and clicks, but also shows the effectiveness of the pages the users land on from each campaign through goal completions.

Diese Übung ist Teil des Kurses

Marketing Analytics in Google Sheets

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Anleitung zur Übung

  • Convert the chart to a bubble chart.
  • Add Campaign Name as a series in the chart editor.
  • Use the column Goal Completions as the bubble size.

Interaktive Übung

In dieser interaktiven Übung kannst du die Theorie in die Praxis umsetzen.

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