Campaign and ad group analysis with a bubble chart
The last request by the marketing manager is for the dashboard to relate all three metrics: Impressions
, Clicks
, and Cost
.
In this case, the chart of choice is easy, the bubble chart is the best choice when the goal is to relate 3 metrics.
After completing the task, look closely at the chart and consider which ad group may need some support.
Diese Übung ist Teil des Kurses
Marketing Analytics in Google Sheets
Anleitung zur Übung
- Use the
Campaign Name
column from the filtered table as the IDs for the points in the bubble chart. - Once again, using the filtered table, add
Cost
as the sizes of the points in the bubble chart. - Change the source type to
Google
using the source dropdown menu.
Interaktive Übung
Setze die Theorie in einer unserer interaktiven Übungen in die Praxis um
