Extracting movie rules

Now that you have a better idea which thresholds to be used in the apriori() function, you are ready to extract association mining rules from the transactional dataset movie_subset. Extracting the set of movie rules will enable us to provide recommendations to users when it comes to movies. For instance, given that you have already watched a set of movies, which movie could you watch next? To answer this, we could make use of the bundle of movies watched by all other users and use Market Basket Analysis to this purpose. Moreover, some movie rules can be redundant, you should therefore extract the set of non-redundant movie rules in order to get valuable information and insights about the movies watched by users.

This exercise is part of the course

Market Basket Analysis in R

Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Extract rules with the apriori
rules_movies = apriori(movie_trx,
                          parameter = list(___ = ___,
                                           conf = ___,
                                           minlen = 2, 
                                           target = "___"))

# Summary of extracted rules
___(___)

Edit and Run Code

This exercise is part of the course

Market Basket Analysis in R

IntermediateSkill Level

4.9+

Start Course for Free

What’s in your basket? In this first chapter, you’ll learn how market basket analysis (MBA) can be used to look into baskets and dig into itemsets to better understand customers and predict their needs. Using tidyverse and dplyr you’ll discover how many baskets can be created from a given set of items, and learn the power of using market basket analysis for online shopping, offline shopping, and use cases beyond retail.

Exercise 1: Market basket introduction Exercise 2: Baskets and items Exercise 3: Single basket Exercise 4: What's in the basket?Exercise 5: Item combinations Exercise 6: Number of possible baskets Exercise 7: Subsets and supersets Exercise 8: Plot number of possible baskets Exercise 9: What is market basket analysis ?Exercise 10: Two baskets Exercise 11: Multiple baskets Exercise 12: Looking at specific items

In this chapter, you’ll convert transactional datasets to a basket format, ready for analysis using the Apriori algorithm. You’ll then be introduced to the three main metrics for market basket analysis: support, confidence, and lift, before getting hands-on with the Apriori algorithm to extract rules from a transactional dataset. Lastly, You explore how the arules package is used for market basket analysis to retrieve basket rules and to help you find the most informative and relevant rules.

Exercise 1: Transactional data Exercise 2: Transactionalizing the online data frame Exercise 3: Inspector retail Exercise 4: Density of the item matrix?Exercise 5: Metrics in market basket analysis Exercise 6: The support measure Exercise 7: Confidence and lift measures Exercise 8: Changing the appearance of rules Exercise 9: The apriori algorithm Exercise 10: Apriori principle Exercise 11: Let's go shopping for rules Exercise 12: Parameters of the apriori Exercise 13: “If this then that” with the apriori Exercise 14: Playing with the appearance Exercise 15: Redundant rules Exercise 16: Interpretation of rules

Let’s get visual. In this chapter, you’ll visually inspect the set of rules you have previously extracted. Visualizations in market basket analysis are vital given that often you are dealing with large sets of extracted rules. You’ll use the arulesViz package to create barplots, scatterplots, and graphs to visualize your sets of inferred rules. You’ll then turn sets of plots into interactive plots, making it is easier to drill into the mined association rules.

Exercise 1: Let's see what's in the basket Exercise 2: What's in the basket?Exercise 3: What's most popular ?Exercise 4: Getting fancy with the visuals Exercise 5: Visualizing metrics Exercise 6: Scatterplots Exercise 7: ArulesViz plots Exercise 8: Bringing rules to life Exercise 9: From rules to graph based visualizations Exercise 10: Playing with graphs Exercise 11: Understanding the graph Exercise 12: Portability of your graph Exercise 13: Alternative rule plots Exercise 14: Group matrix based visualizations Exercise 15: Parallel coordinates plots Exercise 16: Mastering the RuleExplorer

We’re going to the movies. In this final chapter, you’ll apply everything you’ve learned as you work with a movie dataset. Using market basket analysis you’ll turn this dataset into a movie recommendation system, using information from movie transactions to understand and predict what your audience might want to watch next.

Exercise 1: Recap on transactions Exercise 2: Gettting familiar with the MovieLens dataset Exercise 3: Movie transactions Exercise 4: Frequency plots Exercise 5: Mining association rules Exercise 6: Popularity of movies Exercise 7: Picking the right movie parameters Exercise 8: Extracting movie rules

Current Exercise

Exercise 9: Visualizing transactions and rules Exercise 10: Where is Pulp Fiction?Exercise 11: Visualizing movie rules Exercise 12: Our favorite movies as a graph Exercise 13: Making the most of market basket analysis Exercise 14: What influenced Pulp Fiction?Exercise 15: What did Pulp Fiction influence?Exercise 16: Use your market basket skills!