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  3. Market Basket Analysis in R

Exercise

Movie transactions

In the last exercises, you explored the movies_subset dataset and figured out that the userId column and the title column represent the user and the movie they've watched. Given what you've learned so far, you know that before going into the Market Basket Analysis toolkit and coming up with associations rules, you need to turn the dataset into the transactional class. This is a necessary step to perform the Market Basket Analysis with the arules package.

Instructions 1/4

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  • Split the dataset according to the movie title and user ID.