Importance of consistency
While working with the marketing report, you find that there are issues with customer address. You analyze the data sources which your report consumes and find inconsistencies in the customer addresses across sources.
You recently learned that Consistency is a data quality dimension that measures the degree to which data is the same across all instances of the data.
You know that having inconsistent customer addresses across data sources could lead to sending billing, marketing advertisements, and other statements to the wrong address. What actions should you take?
This exercise is part of the course
Introduction to Data Quality
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