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Value of data quality

As a data analyst at National Financial Bank, you often write reports for the marketing team to use when deciding which products to market to customers. One goal is cross selling new products to existing customers.

You check the quality of data in a marketing report before sending it to the marketing manager because you want to ensure that the data can be trusted.

Which of the following is a business outcome you would expect if the quality of data in the marketing report is high?

This exercise is part of the course

Introduction to Data Quality

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