Welcome to data storytelling! In this chapter, you will learn about data storytelling, the role it plays in data analytics, and the case for learning it. You will also learn about data storytelling elements and how to employ them for effective storytelling.

Introduction to data storytelling

The case for storytelling

Options

Informative

Interesting

Insightful

Data storytelling maturity

Data story requirements

Data Storytelling Elements

Data Foundation

Main Point

Employing data elements, pt. 1

Linear Sequence

Dramatic Elements

Visual Anchors

Employing data elements, pt .2

College is only the beginning...

Welcome Storytellers!

In this chapter, we will put our data storytelling knowledge to work using a dataset on a sample of universities and their various majors. The data details the graduate tuition, debt, graduation rates, and employment rates. In an effort to improve college major outcomes, you will learn to bring a data story to life and provide insightful recommendations.

College major outcomes analysis

Stakeholder requirements

Getting organized

Data exploration

Insights fundamentals

KPI review

Visualization review

KPI or visualization?

Student debt

Putting it all together

Unemployment analysis

Main point revealed

Recommendations

Congratulations!

College Majors Case Study

College majors dataset

Stories are all around us! In the data world, stories help us solve business problems and convey valuable findings to stakeholders. Although often overshadowed by flashier technical topics such as ML and deep learning, data storytelling is a high-demand skill that evolves your analytical skills and deliverables from informative to insightful. This is why publications like the Harvard Business Review consistently reports data storytelling on top of any data professional's requirements list.

In this course, you will complete a case study to learn the fundamentals of data storytelling and why it's important in analytics. You'll have the opportunity to learn key elements to include in every data story such as building narrative arcs, establishing a data foundation, and leveraging visualizations. In this case study on college graduate outcomes, students will evolve their findings across multiple data story maturity levels for optimal and accessible value claims, and actionable insights.

At the conclusion of the course, you will have the necessary skills to provide data-driven impact by coupling your technical skills with communication maturity and professionalism.

Data storytelling is a high-demand skill that elevates analytics. Learn narrative building and visualizations in this course with a college major dataset!

Data Storytelling Case Study: College Majors

Data Storytelling

Make sure the story follows a dynamic arc.

I should set the stage with context before jumping into my findings.

Administration has no idea that the majority of students enrolled for summer courses are 10x more likely to be full time employees!

Despite administrators favoring local candidates, my analysis reveals the potential of tapping into out-of-state professors for online courses.

My script is pretty long. I should rework some of it into graphs.

My analysis of online vs. on-site courses is much easier to understand as a bar chart.

Employing data elements, pt .2

Data Storytelling Case Study: College Majors

Hands-on interactive exercise