Diagnose the data story

Communicatb is preparing the customer churn report for next week's meeting with the marketing team. Your colleague has drafted a summary slide and shared it with you for feedback before the meeting.

The draft reads:

"Customers on month-to-month contracts churn at a rate of about 95%, far higher than customers on longer contracts. We should focus our retention budget on this group."

Use the app to review the actual churn data and the six storytelling principles. Then decide which principle the draft most clearly violates.