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Stakeholders

1. Stakeholders

Effective dashboards should uniquely address a need of each stakeholder.

2. Dashboard design and stakeholders

At any given moment, a dashboard can be viewed by various people with different roles, responsibilities, and various levels of expertise. Here are a few things to consider: Rarely do two people have the same exact goals. Rarely do two people require the same exact insights. That is why it is crucial to understand stakeholders and their needs in order to increase the effectiveness of the dashboard.

3. Who are the stakeholders?

Stakeholders vary in the type and amount of interest they have in a company. Key stakeholders play a significant role in a company's long-term success. Internal stakeholders have direct relationships with the company, such as managers, employees, and owners. External stakeholders do not have a direct relationship with the company but are affected by its outcomes, such as suppliers and shareholders.

4. Stakeholder's contributions

Stakeholders provide specific and different attributes to an organization, however, they each have a "stake" in the success of the organization. Employees bring skills and expertise.

5. Stakeholder's contributions

Shareholders provide support with money and capital.

6. Stakeholder's contributions

Customers provide revenue from purchases.

7. Stakeholder's contributions

And the general public helps build customer loyalty.

8. Dashboard design stages

Dashboard development involves multiple stages. Define stage helps determine who the dashboard is for and what metrics are critical.

9. Dashboard design stages

The prototype stage determines how to display critical metrics.

10. Dashboard design stages

The build stage involves adding real data.

11. Dashboard design stages

And deployment is the final stage, where the dashboard is shared with the audience.

12. Dashboard design key stakeholders

There are four stakeholder roles corresponding to each stage. The point person, for example, the operations manager, is the one who requested the dashboard and should be involved in all of the decision points.

13. Dashboard design key stakeholders

The designer is responsible for creating the dashboard and managing the project, for example, the data analyst.

14. Dashboard design key stakeholders

The datakeeper is responsible for working with the data source, such as a data engineer.

15. Dashboard design key stakeholders

The audience may be passive during the dashboard creation, but they become the most active once the dashboard is deployed.

16. Identifying stakeholders' responsibilities

Each stakeholder has a specific set of responsibilities: The point person identifies key metrics, evaluates dashboard design, and determines the audience.

17. Identifying stakeholders' responsibilities

The designer defines the stakeholders, model metrics, and build the dashboard.

18. Identifying stakeholders' responsibilities

The datakeeper ensures that the necessary permission and data access are in place.

19. Identifying stakeholders' responsibilities

The audience provides feedback on the usefulness and usability of the dashboard.

20. Conducting an interview with stakeholders

When conducting an interview for dashboard development, it is important to ask open-ended questions. Here are some key questions to consider: Why do you need a dashboard and what do you hope to achieve by using it? For example, a CFO may need a dashboard to monitor financial health during an economic downturn.

21. Conducting an interview with stakeholders

What are the essential KPIs needed to make the dashboard effective? For instance, an HR executive may include absenteeism rate, time to fill, and employee turnover rate.

22. Conducting an interview with stakeholders

Where and how will the dashboard be used? For example, a dashboard intended for frequent use in a meeting room may include more visualizations.

23. Conducting an interview with stakeholders

What are the company's strategic objectives? For instance, a financial objective may be to increase internal revenue over the next three years.

24. Let's practice!

Let's put into practice our new knowledge about stakeholders.

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