1. Tactical dashboard
A tactical dashboard is a combination of analytical and strategic dashboards.
2. A focused insights dashboard
The main objective is an in-depth analysis of a particular business area and its performance in relation to the company's goals. So the focus is more on 'analyzing' than 'monitoring'.
Similar to the analytical dashboard, it contains a large volume of data, collected over time and updated less frequently. The difference is that the tactical dashboard is not highly comprehensive and is related to specific business goals.
Tactical dashboards are interactive, providing filters and segmentation to analyze business performance and drill down into the available data. This allows users to detect patterns and use these insights to improve decision-making.
Typically, a tactical dashboard is most useful to subject matter experts and middle management from a particular area of business.
3. Tactical dashboard benefits
Let's look at some benefits.
Detailed information is available through filters and segmentation to explore focus areas.
4. Tactical dashboard benefits
Historical data allows tracking trends for areas of interest.
5. Tactical dashboard benefits
Performance is monitored in relation to the company's goals and strategic initiatives.
6. Tactical dashboard benefits
Early identification of issues allows to set alarm within the current process.
7. Tactical dashboard graphical components
A tactical dashboard focuses in-depth on a single area and will have focused KPIs. Let's look at additional visual components.
8. Tactical dashboard graphical components
The waterfall chart shows how parts are compared to the whole (like quarterly performance to the goal).
9. Tactical dashboard graphical components
The heat map shows the magnitude by using color, size, or intensity. Often it is represented in a table format.
10. Tactical dashboard graphical components
The geographical map provides information based on location, such as zip codes, states, or countries.
11. Tactical dashboard examples
Tactical dashboards can be designed for various types and levels of the organization.
Information technology dashboard is focused on improving KPIs, for example, project timeliness, accuracy, and capabilities.
An energy dashboard helps monitor the data to find trends and patterns that will optimize the energy production and delivery process.
The human resources dashboard allows for advanced human resource analytics by monitoring metrics such as cost, hiring, turnover, and satisfaction.
The social media dashboard provides analytics on the number of followers and certain demographics.
12. Key Takeaways
With every new dashboard, you will need to determine carefully what you want to achieve. Each type will have a different goal, stakeholders, and KPIs.
If you are an executive and want to track a company-wide goal, you should choose a strategic dashboard.
They are focused on long-term strategies and high-level metrics.
13. Key Takeaways
If you are a team leader tracking the daily performance of a specific business area, you would need operational dashboards.
They display daily operational and transactional processes for team management.
14. Key Takeaways
If you are an analyst and your task is to explore company-wide historical data, you would choose analytical dashboards.
They contain vast amounts of data providing new business insights.
15. Key Takeaways
As a mid-level manager, you might need to analyze a specific business area in-depth using historical data. You should consider tactical dashboards.
They are used by mid-management to monitor and analyze performance.
16. Let's practice!
Let's review it in practice.