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  3. Building Response Models in R

Exercise

Customer purchases

The business with the hops is highly competitive. The main competitor of Hoppiness is the nation-wide offered brand Bud. Developing an effective marketing strategy requires the analysis of Hoppiness purchases in comparison to Bud.

The data sheet named choice.data is already loaded for you in R. You can use the function str() to compactly display the structure and the first few observations of sales.data.

Instructions

100 XP
  • Display the structure of choice.data.