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  3. Building Response Models in R

Exercise

Summarizing the model

Again, you want to draw some conclusions about the importance of the marketing activities. Although the interpretation of the coefficients requires alternative methods, the information regarding model fit and importance of effects can still be summarized by using the function summary() on the extended.model object.

Instructions

100 XP
  • Obtain the goodness of fit measures and the P-values for the extended.model object by using the function summary().