Summarizing the model
Again, you want to draw some conclusions about the importance of the marketing activities. Although the interpretation of the coefficients requires alternative methods, the information regarding model fit and importance of effects can still be summarized by using the function summary()
on the extended.model
object.
This exercise is part of the course
Building Response Models in R
Exercise instructions
- Obtain the goodness of fit measures and the P-values for the
extended.model
object by using the functionsummary()
.
Hands-on interactive exercise
Have a go at this exercise by completing this sample code.
# Summarize the extended.model