Decision analysis: cost

Your journey in marketing continues. You have already calculated the posterior click rates for clothes and sneakers ads, available in your workspace as clothes_posterior and sneakers_posteriors, respectively. Your boss, however, is not interested in the distributions of click rates. They would like to know what would be the cost of rolling out an ad campaign to 10'000 users. The company's advertising partner charges $2.5 per click on a mobile device and $2 on a desktop device. Your boss is interested in the cost of the campaign for each product (clothes and sneakers) on each platform (mobile and desktop): four quantities in total.

Let's compare these four posterior costs using the forest plot from pymc3, which has been imported for you as pm.

This exercise is part of the course

Bayesian Data Analysis in Python

Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Calculate distributions of the numbers of clicks for clothes and sneakers
clothes_num_clicks = ____
sneakers_num_clicks = ____

Edit and Run Code

This exercise is part of the course

Bayesian Data Analysis in Python

IntermediateSkill Level

4.8+

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Take your first steps in the Bayesian world. In this chapter, you’ll be introduced to the basic concepts of probability and statistical distributions, as well as to the famous Bayes' Theorem, the cornerstone of Bayesian methods. Finally, you’ll build your first Bayesian model to draw conclusions from randomized coin tosses.

Exercise 1: Who is Bayes? What is Bayes?Exercise 2: Bayesians vs. Frequentists Exercise 3: Probability distributions Exercise 4: Probability and Bayes' Theorem Exercise 5: Let's play cards Exercise 6: Bayesian spam filter Exercise 7: What does the test say?Exercise 8: Tasting the Bayes Exercise 9: Tossing a coin Exercise 10: The more you toss, the more you learn Exercise 11: Hey, is this coin fair?

It’s time to look under the Bayesian hood. You’ll learn how to apply Bayes' Theorem to drug-effectiveness data to estimate the parameters of probability distributions using the grid approximation technique, and update these estimates as new data become available. Next, you’ll learn how to incorporate prior knowledge into the model before finally practicing the important skill of reporting results to a non-technical audience.

Exercise 1: Under the Bayesian hood Exercise 2: Towards grid approximation Exercise 3: Grid approximation without prior knowledge Exercise 4: Updating posterior belief Exercise 5: Prior belief Exercise 6: The truth of the prior Exercise 7: Picking the right prior Exercise 8: Simulating posterior draws Exercise 9: Reporting Bayesian results Exercise 10: Point estimates Exercise 11: Highest Posterior Density credible intervals Exercise 12: The meaning of credibility

Apply your newly acquired Bayesian data analysis skills to solve real-world business challenges. You’ll work with online sales marketing data to conduct A/B tests, decision analysis, and forecasting with linear regression models.

Exercise 1: A/B testing Exercise 2: Simulate beta posterior Exercise 3: Posterior click rates Exercise 4: A or B, and how sure are we?Exercise 5: How bad can it be?Exercise 6: Decision analysis Exercise 7: Decision analysis: cost

Current Exercise

Exercise 8: Decision analysis: profit Exercise 9: Regression and forecasting Exercise 10: Defining a Bayesian regression model Exercise 11: Analyzing regression parameters Exercise 12: Predictive distribution

In this final chapter, you’ll take advantage of the powerful PyMC3 package to easily fit Bayesian regression models, conduct sanity checks on a model's convergence, select between competing models, and generate predictions for new data. To wrap up, you’ll apply what you’ve learned to find the optimal price for avocados in a Bayesian data analysis case study. Good luck!

Exercise 1: Markov Chain Monte Carlo and model fitting Exercise 2: Markov Chain Monte Carlo Exercise 3: Sampling posterior draws Exercise 4: Interpreting results and comparing models Exercise 5: Inspecting posterior draws Exercise 6: Comparing models with WAIC Exercise 7: Making predictions Exercise 8: Sample from predictive density Exercise 9: Estimating test error Exercise 10: How much is an avocado?Exercise 11: Fitting the model Exercise 12: Inspecting the model Exercise 13: Optimizing the price Exercise 14: Final remarks