Posterior click rates

After a successful career episode at the Department for Health, you switch to marketing. Your new company has just run two pilot advertising campaigns: one for sneakers, and one for clothes. Your job is to find out which one was more effective as measured by the click-through rate and should be rolled out to a larger audience.

You decide to run A/B testing, modeling the data using the binomial likelihood. You found out that a typical click-through rate for the previous ads has been around 15% recently, with results varying between 5% and 30%. Based on this, you conclude that \(Beta(10, 50)\) would be a good prior for the click-through rate.

The ads data, the simulate_beta_posterior() function you saw in the video, and numpy (as np) are available in your workspace.

This exercise is part of the course

Bayesian Data Analysis in Python

Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Generate prior draws
prior_draws = ____(____, ____, 100000)

# Plot the prior
sns.kdeplot(____, shade=True, label="prior")
plt.show()

Edit and Run Code

This exercise is part of the course

Bayesian Data Analysis in Python

IntermediateSkill Level

4.8+

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Take your first steps in the Bayesian world. In this chapter, you’ll be introduced to the basic concepts of probability and statistical distributions, as well as to the famous Bayes' Theorem, the cornerstone of Bayesian methods. Finally, you’ll build your first Bayesian model to draw conclusions from randomized coin tosses.

Exercise 1: Who is Bayes? What is Bayes?Exercise 2: Bayesians vs. Frequentists Exercise 3: Probability distributions Exercise 4: Probability and Bayes' Theorem Exercise 5: Let's play cards Exercise 6: Bayesian spam filter Exercise 7: What does the test say?Exercise 8: Tasting the Bayes Exercise 9: Tossing a coin Exercise 10: The more you toss, the more you learn Exercise 11: Hey, is this coin fair?

It’s time to look under the Bayesian hood. You’ll learn how to apply Bayes' Theorem to drug-effectiveness data to estimate the parameters of probability distributions using the grid approximation technique, and update these estimates as new data become available. Next, you’ll learn how to incorporate prior knowledge into the model before finally practicing the important skill of reporting results to a non-technical audience.

Exercise 1: Under the Bayesian hood Exercise 2: Towards grid approximation Exercise 3: Grid approximation without prior knowledge Exercise 4: Updating posterior belief Exercise 5: Prior belief Exercise 6: The truth of the prior Exercise 7: Picking the right prior Exercise 8: Simulating posterior draws Exercise 9: Reporting Bayesian results Exercise 10: Point estimates Exercise 11: Highest Posterior Density credible intervals Exercise 12: The meaning of credibility

Apply your newly acquired Bayesian data analysis skills to solve real-world business challenges. You’ll work with online sales marketing data to conduct A/B tests, decision analysis, and forecasting with linear regression models.

Exercise 1: A/B testing Exercise 2: Simulate beta posterior Exercise 3: Posterior click rates

Current Exercise

Exercise 4: A or B, and how sure are we?Exercise 5: How bad can it be?Exercise 6: Decision analysis Exercise 7: Decision analysis: cost Exercise 8: Decision analysis: profit Exercise 9: Regression and forecasting Exercise 10: Defining a Bayesian regression model Exercise 11: Analyzing regression parameters Exercise 12: Predictive distribution

In this final chapter, you’ll take advantage of the powerful PyMC3 package to easily fit Bayesian regression models, conduct sanity checks on a model's convergence, select between competing models, and generate predictions for new data. To wrap up, you’ll apply what you’ve learned to find the optimal price for avocados in a Bayesian data analysis case study. Good luck!

Exercise 1: Markov Chain Monte Carlo and model fitting Exercise 2: Markov Chain Monte Carlo Exercise 3: Sampling posterior draws Exercise 4: Interpreting results and comparing models Exercise 5: Inspecting posterior draws Exercise 6: Comparing models with WAIC Exercise 7: Making predictions Exercise 8: Sample from predictive density Exercise 9: Estimating test error Exercise 10: How much is an avocado?Exercise 11: Fitting the model Exercise 12: Inspecting the model Exercise 13: Optimizing the price Exercise 14: Final remarks