Assessing campaign goal completions with a pie chart

After completing an impressive ad group assessment, the marketing director is interested in seeing what kind of useful visuals you can dig up regarding campaign performance.

One of the best performance indicators is the number of goal completions a campaign has, which are measured interactions users have after they interact with an ad. Recall, examples of goal completions include things like submitting an online form, or purchasing a subscription.

To begin, you decide that a pie chart reporting on total goal completions, broken down by campaign, will shed some light on which campaigns are most successful.