Campaign and ad group analysis with a bubble chart
The last request by the marketing manager is for the dashboard to relate all three metrics: Impressions, Clicks, and Cost.
In this case, the chart of choice is easy, the bubble chart is the best choice when the goal is to relate 3 metrics.
After completing the task, look closely at the chart and consider which ad group may need some support.
本練習屬於課程
Google Sheets 的行銷分析
練習說明
- Use the
Campaign Namecolumn from the filtered table as the IDs for the points in the bubble chart. - Once again, using the filtered table, add
Costas the sizes of the points in the bubble chart. - Change the source type to
Googleusing the source dropdown menu.
