Pazarlama direktörü için çevir

Communicatb, elde tutma (churn) projesini paydaşlara taşıyor. Uygulama, kümeleme bulgusunun pazarlama ekibi için dört çeviri stratejisi kullanılarak nasıl yeniden yazıldığını gösteriyor.

Bir çalışma arkadaşın, pazarlama direktörüyle Cuma günkü toplantı için churn modelinin şu özetini taslak olarak hazırlıyor:

"XGBoost modelimiz, grid-search hiperparametre ayarlamasından sonra ayrılmış (holdout) sette 0.79 precision ve 0.84 recall değerlerine ulaştı."

Bu taslakta pazarlama direktörüne en çok hangi strateji yardımcı olur?

Bu egzersiz, kursun bir parçasıdır

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Kursa Göz Atın

Uygulamalı etkileşimli egzersiz

Teoriyi etkileşime dönüştürün, interaktif egzersizlerimizden biriyle

Egzersize başla

Bu egzersiz, kursun bir parçasıdır

Veri İletişimi Kavramları

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Kursa Ücretsiz Başla

Let's start with the importance of data storytelling and the elements you need to tell stories with data. You'll learn best practices to influence how decisions are made before learning how to translate technical results into stories for non-technical stakeholders.

Exercise 1: Hikaye Anlatımının Temelleri Exercise 2: Hikaye başlıyor Exercise 3: Veri hikayesini teşhis et Exercise 4: Teknik sonuçları çevirmek Exercise 5: Pazarlama direktörü için çevir

Geçerli egzersiz

Exercise 6: Farkında ol Exercise 7: Karar alma sürecini etkilemek Exercise 8: Bu gerçek bir hikâye mi?Exercise 9: Etkileyecek şekilde yapılandırma Exercise 10: Doğru grafiği seç

Deepen your storytelling knowledge. Learn how to avoid common mistakes when telling stories with data by tailoring your presentations to your audience. Then learn best practices for including visualizations and choosing between oral or written formats to make sure your presentations pack a punch!

Exercise 1: Selecting the right data Exercise 2: The truth about salaries Exercise 3: Earning interests Exercise 4: Showing relevant statistics Exercise 5: Salary variation Exercise 6: Show the right numbers Exercise 7: It's not significant Exercise 8: Visualizations for different audiences Exercise 9: Spot the redesign gap Exercise 10: Salary on demand Exercise 11: Choosing the appropriate format Exercise 12: A communication problem Exercise 13: Should we meet?Exercise 14: When in doubt

Now that you understand how to prepare for communicating findings, it’s time to learn how to structure your reports. You'll also learn the importance of reproducibility (work smarter, not harder) and how to get to the point when describing your findings. You’ll then get to apply all you’ve learned to a real-world use case as you create a compelling report on credit risk.

Exercise 1: Types of reports Exercise 2: Something to report Exercise 3: Pick the right report Exercise 4: Reproducibility and references Exercise 5: Replicate me Exercise 6: Same results Exercise 7: Write precise and clear reports Exercise 8: Half-empty glass Exercise 9: Spot the writing gap Exercise 10: Case study: report on credit risk Exercise 11: Credit me Exercise 12: Report my credit

You'll finish by learning simple techniques to structure a presentation, communicate insights, and inspire your audience to take action. Lastly, you'll learn how to improve your communication style and prepare to handle questions from your audience.

Exercise 1: Planning an oral presentation Exercise 2: Choose the purpose Exercise 3: An effective plan!Exercise 4: Building presentation slides Exercise 5: A color building Exercise 6: Too much text Exercise 7: Finish the slide Exercise 8: Delivering the presentation Exercise 9: Put it into practice Exercise 10: Best practice Exercise 11: Avoiding common errors Exercise 12: The true mistake Exercise 13: Do's and don'ts Exercise 14: Congratulations!