Veri hikayesini teşhis et

Communicatb, gelecek hafta pazarlama ekibiyle yapılacak toplantı için müşteri terk raporunu hazırlıyor. İş arkadaşın bir özet slayt taslağı hazırladı ve toplantıdan önce geri bildirim için seninle paylaştı.

Taslak şöyle diyor:

"Aydan aya sözleşmesi olan müşteriler yaklaşık %95 oranında terk ediyor; bu oran daha uzun sözleşmesi olan müşterilerden çok daha yüksek. Elde tutma bütçemizi bu gruba odaklamalıyız."

Uygulamayı kullanarak gerçek terk verilerini ve altı hikaye anlatımı ilkesini gözden geçir. Sonra taslağın en açık şekilde ihlal ettiği ilkeyi seç.

Bu egzersiz, kursun bir parçasıdır

Veri İletişimi Kavramları

Kursa Göz Atın

Uygulamalı etkileşimli egzersiz

Teoriyi etkileşime dönüştürün, interaktif egzersizlerimizden biriyle

Egzersize başla

Bu egzersiz, kursun bir parçasıdır

Veri İletişimi Kavramları

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Kursa Ücretsiz Başla

Let's start with the importance of data storytelling and the elements you need to tell stories with data. You'll learn best practices to influence how decisions are made before learning how to translate technical results into stories for non-technical stakeholders.

Exercise 1: Hikaye Anlatımının Temelleri Exercise 2: Hikâye başlıyor Exercise 3: Veri hikayesini teşhis et

Geçerli egzersiz

Exercise 4: Teknik sonuçları çevirmek Exercise 5: Pazarlama direktörü için çevir Exercise 6: Dikkatli ol Exercise 7: Karar alma sürecini etkilemek Exercise 8: Gerçek bir hikâye mi?Exercise 9: Etkileyici bir yapı kurmak Exercise 10: Doğru grafiği seç

Deepen your storytelling knowledge. Learn how to avoid common mistakes when telling stories with data by tailoring your presentations to your audience. Then learn best practices for including visualizations and choosing between oral or written formats to make sure your presentations pack a punch!

Exercise 1: Selecting the right data Exercise 2: The truth about salaries Exercise 3: Earning interests Exercise 4: Showing relevant statistics Exercise 5: Salary variation Exercise 6: Show the right numbers Exercise 7: It's not significant Exercise 8: Visualizations for different audiences Exercise 9: Spot the redesign gap Exercise 10: Salary on demand Exercise 11: Choosing the appropriate format Exercise 12: A communication problem Exercise 13: Should we meet?Exercise 14: When in doubt

Now that you understand how to prepare for communicating findings, it’s time to learn how to structure your reports. You'll also learn the importance of reproducibility (work smarter, not harder) and how to get to the point when describing your findings. You’ll then get to apply all you’ve learned to a real-world use case as you create a compelling report on credit risk.

Exercise 1: Types of reports Exercise 2: Something to report Exercise 3: Pick the right report Exercise 4: Reproducibility and references Exercise 5: Replicate me Exercise 6: Same results Exercise 7: Write precise and clear reports Exercise 8: Half-empty glass Exercise 9: Spot the writing gap Exercise 10: Case study: report on credit risk Exercise 11: Credit me Exercise 12: Report my credit

You'll finish by learning simple techniques to structure a presentation, communicate insights, and inspire your audience to take action. Lastly, you'll learn how to improve your communication style and prepare to handle questions from your audience.

Exercise 1: Planning an oral presentation Exercise 2: Choose the purpose Exercise 3: An effective plan!Exercise 4: Building presentation slides Exercise 5: A color building Exercise 6: Too much text Exercise 7: Finish the slide Exercise 8: Delivering the presentation Exercise 9: Put it into practice Exercise 10: Best practice Exercise 11: Avoiding common errors Exercise 12: The true mistake Exercise 13: Do's and don'ts Exercise 14: Congratulations!