Name: Fast Moving Consumer Goods - Introduction to the case study
Uploaded: 2026-04-27T00:00:00Z
Description: In the first chapter, you will be working as a category manager for Healthmax, a FMCG company active in the shampoo business. You will calculate Key Performance Indicators (KPIs) such as market share and value growth on various time dimensions such as year-to-date (YTD) and moving annual total (MAT).