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Source performance using a standard stacked bar chart

The last part of the dashboard, from the requirements given by the marketing director:

A chart showing the total number of impressions, clicks, and goal completions by source

This seems like a simple column or bar chart. This is where having both options of column and bar come in handy. Here, a bar chart fits best, as a column chart would make the bars too compact, making the smaller values in the chart unreadable.

A bar chart has already been added for you beneath the previous charts. However, it needs some modifications to fulfill the marketing director's request.

To ćwiczenie jest częścią kursu

Marketing Analytics w Google Sheets

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Instrukcje do ćwiczenia

  • Using the table located in the range H1:K3, add the series Goal Completions as a series to the existing bar chart.
  • Modify the stacking type to be Standard.

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