Text validation

Previously, you fixed and fine-tuned the digital marketing data table. In this exercise you are going to work to ensure that some key components of paid search marketing are clean.

Each of the ad groups in a campaign has a theme, which we have defined in a previous lesson as the product category: Mugs, Tee Shirts, and Sweaters. It is important to know what page on your website the user is landing on, so landing pages are often included in the table. Learn more about landing pages.

Another key component is knowing who is managing the campaigns, which is usually defined by the email associated with the campaigns. From this data, there are three emails, all controlling a set of campaigns.