Channel correlation

Earlier we closely examined paid search and organic data. Let's look at relationships between paid and organic traffic.

A lot of marketers claim that when paid marketing (paid search, paid social) stops, organic traffic declines. In other words, they believe there is a causal relationship between increasing ad spend and increasing organic traffic. Let's use our data to see if this is true.

If you have lost progress, close any open workbooks and load 3_7_channel_correlation.twbx from the Workbooks folder on the Desktop.