Total CAC

Now that we've calculated CAC for Paid Social and Paid Search, we're going to create a single CAC for both channels, which is reflective of marketing's average CAC across all channels. Looking at the three together can help us understand which channel, Paid Social or Paid Search, is contributing more to overall cost.

If you have lost progress, close any open workbooks and load 4_6_cac.twbx from the Workbooks folder on the Desktop.