Focus on your central message

The key to focusing your communication is to know your central message and to keep reinforcing it throughout your communication.  

A central message typically consists of one sentence describing the problem, one for the central insight(s), and one for the impact. For example:

• Problem: Students' average math scores at University A have declined over the last three years.
• Insights: Data analysis indicates that more students enroll with a weaker starting knowledge of mathematics.
• Impact: By organizing math summer schools, University A can help students better prepare for the expected knowledge level of mathematics.