Market basket visualization

Market basket analysis allows a retailer like Whiskique to understand customer purchasing patterns better. If they buy one specific product, what else do they buy?

Due to time constraints, you will build a simplified version of a market basket analysis visualization that allows your colleagues to see which products are purchased more often in combination with a specific product they select. You will have to duplicate your Sales data and create a new relationship to achieve this.

We do not recommend doing so, but if you lost progress you can load the solution workbook of the previous exercise 1_5_quantities_solution.pbix from the Workbooks folder.