Segmenting customers by adding users

The Marketing team has noticed the space and wants in. Through the Sales Director, they ask for revenue by country with business customers broken out, a segmentation that payments and bookings alone can't deliver.

You'll add the users table and connect it to bookings, giving Genie a three-table chain. With entity matching on the segment columns, Genie can resolve real values like "business" and specific countries on its own.

Note: If your session was restarted, or you want to jump straight to the solution, open the Ch2 - Complete - Wanderbricks Sales Analytics space.