Prior touch

In this set of exercises, we're going to build a series of flags that we will use to classify each touch as a first touch or final touch. This will allow us to examine trends along a user's journey to making a purchase. For example, we can look at how marketing varies (e.g. what channels are consumed) based on when the user interacted with marketing relative to when they made a purchase.

If you have lost progress, close any open workbooks and load 1_4_prior_touch.twbx from the Workbooks folder on the Desktop.