Confronta il numero di follower

Il numero di follower di un account Twitter indica la popolarità di una persona o di un'azienda ed è una misura dell'influenza sui social media.

Conoscere i follower aiuta i digital marketer a posizionare in modo strategico gli annunci sugli account Twitter più popolari per aumentare la visibilità.

In questo esercizio estrarrai i dati utente e confronterai il numero di follower degli account Twitter di quattro popolari testate: CNN, Fox News, NBC News e New York Times.

Questo esercizio fa parte del corso

Analisi dei dati dei social media in R

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Istruzioni dell'esercizio

Estrai i dati utente per gli account Twitter delle 4 testate.
Crea un data frame con gli screen name e i numeri di follower delle testate.

Esercizio pratico interattivo

Prova a risolvere questo esercizio completando il codice di esempio.

# Extract user data for the twitter accounts of 4 news sites
users <- ___("nytimes", "CNN", "FoxNews", "NBCNews")

# Create a data frame of screen names and follower counts
user_df <- users[,c("___","___")]

# Display and compare the follower counts for the 4 news sites
user_df

Modifica ed esegui il codice

Questo esercizio fa parte del corso

Analisi dei dati dei social media in R

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Get started with understanding the power of Twitter data and what you can achieve using social media analysis. In this chapter, you’ll extract your first set of tweets using the Twitter API and functions from the powerful ‘rtweet’ library. Then it’s time to explore how you can use the components from your extracted Twitter data to derive insights for social media analysis.

Exercise 1: Analizzare i dati di Twitter Exercise 2: La potenza dei dati di Twitter Exercise 3: Pro e contro dei dati di Twitter Exercise 4: Estrazione dei dati da Twitter Exercise 5: Prerequisiti per configurare l'ambiente R Exercise 6: Cerca ed estrai tweet Exercise 7: Cerca ed estrai le timeline Exercise 8: Componenti dei dati di Twitter Exercise 9: Interesse degli utenti e conteggio dei tweet Exercise 10: Confronta il numero di follower

Esercizio in corso

Exercise 11: Conteggi dei retweet

It’s time to go deeper. Learn how you can apply filters to tweets and analyze Twitter user data using the golden ratio and the Twitter lists they subscribe to. You’ll also learn how to extract trending topics and analyze Twitter data over time to identify interesting insights.

Exercise 1: Filtering tweets Exercise 2: Filtering for original tweets Exercise 3: Filtering on tweet language Exercise 4: Filter based on tweet popularity Exercise 5: Twitter user analysis Exercise 6: Extract user information Exercise 7: Explore users based on the golden ratio Exercise 8: Subscribers to twitter lists Exercise 9: Twitter trends Exercise 10: Available trends Exercise 11: Trends by country name Exercise 12: Trends by city and most tweeted trends Exercise 13: Plotting twitter data over time Exercise 14: Visualizing frequency of tweets Exercise 15: Create time series objects Exercise 16: Compare tweet frequencies for two brands

A picture is worth a thousand words! In this chapter, you’ll discover how you can visualize text from tweets using bar plots and word clouds. You’ll learn how to process tweet text and prepare a clean text corpus for analysis. Imagine being able to extract key discussion topics and people's perceptions about a subject or brand from the tweets they are sharing. You’ll be able to do just that using topic modeling and sentiment analysis.

Exercise 1: Processing twitter text Exercise 2: Remove URLs and characters other than letters Exercise 3: Build a corpus and convert to lowercase Exercise 4: Remove stop words and additional spaces Exercise 5: Visualize popular terms Exercise 6: Removing custom stop words Exercise 7: Visualize popular terms with bar plots Exercise 8: Word clouds for visualization Exercise 9: Topic modeling of tweets Exercise 10: The LDA algorithm Exercise 11: Create a document term matrix Exercise 12: Create a topic model Exercise 13: Twitter sentiment analysis Exercise 14: Extract sentiment scores Exercise 15: Perform sentiment analysis

Twitter users tweet, like, follow, and retweet creating complex network structures. In this final chapter, you’ll learn how to analyze these network structures and visualize the relationships between these individual people as a retweet network. By extracting geolocation data from the tweets you’ll also discover how to display tweet locations on a map, and answer powerful questions such as which states or countries are talking about your brand the most? Geographic data adds a new dimension to your Twitter data analysis.

Exercise 1: Twitter network analysis Exercise 2: Preparing data for a retweet network Exercise 3: Create a retweet network Exercise 4: Network centrality measures Exercise 5: Calculate out-degree scores Exercise 6: Compute the in-degree scores Exercise 7: Calculate the betweenness scores Exercise 8: Visualizing twitter networks Exercise 9: Create a network plot with attributes Exercise 10: Network plot based on centrality measure Exercise 11: Follower count to enhance the network plot Exercise 12: Putting twitter data on the map Exercise 13: Extract geolocation coordinates Exercise 14: Twitter data on the map Exercise 15: Course wrap-up