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Why should organizations cultivate a data culture? In this chapter, you'll learn what a data culture is, understand why it is crucial to business success, and know what factors could impose challenges in building a data culture.
In this chapter, you'll learn how to assess an organization's data culture progress with a maturity model, understand why leadership and employee buy-ins play a crucial role, why we strive to build a sustainable data culture in addition to a regular data culture, and how different stakeholders could contribute to the process.
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