Use maps to your advantage

Competitors launched aggressive promos in certain states, and Databel is wondering if it had impact on their customers. Your job is to create a map in Tableau to investigate the churn rate by state.

You definitely want to add Churn rate to the map, but adding only percentages to a visualization can give a distorted view. It could be you discover a churn rate of 50%, but that statistic is (almost) meaningless if Databel had only 2 customers in that state.

We do not recommend doing so, but if you lost progress you can load the solution workbook of the previous exercise 1_4_churn_categories_solution.twbx from the Workbooks folder.