Name: Web Traffic, Journeys, and Attribution - Touches, journeys, and attribution
Uploaded: 2023-09-11T00:00:00Z
Description: In chapter one, you will gain a thorough understanding of the basics of marketing data and analytics, starting with how data is generated and stored. You will cover marketing channels, journeys, and understand how they are defined. By the end of this chapter, you will be able to restructure data to identify those journeys and assign credit to interactions via different attribution models.