Churn rate
Now that we've built a flag for if a customer has churned, we can calculate churn rate, the rate at which customers stop purchasing, using the churn flag we calculated earlier.
If you have lost progress, close any open workbooks and load 4_2_churn_rate.twbx from the Workbooks folder on the Desktop.
Este ejercicio forma parte del curso
Marketing Analytics in Tableau
Ejercicio interactivo práctico
Pon en práctica la teoría con uno de nuestros ejercicios interactivos
Empezar ejercicio