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Internet click-throughs

A common theme throughout this course has been the nestedness of data. During this case study, you will examine the number of users who click through on a link to a website before and after a redesign. These users are nested within trial groups. You will then examine the outputs and make a recommendation to your client.

For this redesign, you will examine the web behavior of 10 people from 4 different focus groups, for a total of 40 people. You want to know if the number of clicks to different pages changed from the old to the new webpage while correcting for groups.

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Hierarchical and Mixed Effects Models in R

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# Load lmerTest
library(lmerTest)

# Fit a Poisson glmer
glmer_out <- ___

# Examine output with summary()
___
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