Can I get some feedback please?

You are a Growth Marketing Associate at PulseLoop, a startup launching a wearable health tracker designed to monitor heart rate, sleep quality, and stress levels with real-time feedback through a companion app. The product appeals to fitness enthusiasts, wellness seekers, and biohackers who want deeper insights into their daily health patterns.

You've drafted a distribution plan (found here) for your latest wearable, the PulseLoop X5, outlining your go-to-market channels, tactics, timelines, and budget for reaching your target audience. Before presenting it to your manager, you want to stress-test your strategy and identify any blind spots or missed opportunities.