What's in a prompt?

As Product Marketing Manager at NovaMobile, you're preparing to use AI to help plan a campaign promoting your company's new sustainable phone trade-in program. You want to encourage existing customers to upgrade while highlighting NovaMobile's commitment to environmental responsibility.

Before sending your prompt to your favorite AI system, you need to organize your information into the three critical components: goals, context, and limitations. This structure will help the AI generate a realistic and actionable campaign plan.