Identifying features to convert
As Mark explained in the video, it is preferable to have features like 'Churn'
encoded as 0
and 1
instead of no
and yes
, so that you can then feed it into machine learning algorithms that only accept numeric values.
Besides 'Churn'
, other features that are of type object
can be converted into 0s and 1s. In this exercise, your job is to explore the different data types of telco
in the IPython Shell and identify the ones that are of type object
.
This exercise is part of the course
Marketing Analytics: Predicting Customer Churn in Python
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
