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Interpreting heatmaps

In the previous exercise, you generated the heatmap shown below. Each cell of the heatmap shows the lift value for an association rule. Recall that your goal was to identify a narrow set of films that were all strongly associated according to the lift metric. These films would form the initial content library for a streaming service. Which of the following statements is true?

The figure shows the heatmap generated in the previous exercise.

This exercise is part of the course

Market Basket Analysis in Python

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