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Bad Comps

1. Bad Comps

Now, let's take a look at a few other potential peer companies. First we have Nav Inc, it's based in the United States, it's a high end supermarket chain, primarily in wealthy cities on the east and west coast of the United States. Then we have JJ company, it's in Canada, it's a large supermarket chain targeting middle income consumers, but it also owns 400 gas stations. Then we have LRM limited, large supermarket chain, and we have Zhao limited. Another large supermarket chain. Notice that two of these companies are located in North America, however, Nav Inc is a high end supermarket chain located in wealthy cities, so it doesn't quite fit the middle or lower income concept we've previously discussed. JJ Company is a better Comp, but again, they own a bunch of gas stations, so the multiples might be skewed by this and the other two comps are not in North America. In this case, we only covered qualitative items. We can further screen by looking at different financial metrics like growth rates, leverage, margins, etcetera. But hopefully, you get the picture. We even go through a similar type of analysis when performing a precedent transactions evaluation, only we would want to include timing of the acquisition, the control premium, and whether the buyer is a strategic buyer, like another supermarket chain or a financial buyer, like a private equity firm. We will discuss this in an upcoming lesson.

2. Let's practice!