1. When customers ask, "Can I have that?"
In this video, we'll explore GDPR's data subject rights, focusing on the right to erasure through a real-world case study - Google's €600,000 fine. Let's dive into how organizations can ensure compliance and avoid costly mistakes.
2. Case study: Google's 600,000 euros fine
In 2020, Google learned the hard way that GDPR means business! The Belgian Data Protection Authority slapped them with a 600,000 euro fine for failing to respect a Belgian user's Right to Erasure (aka the Right to be Forgotten).
A Belgian citizen had requested the removal of links containing negative information about him, but Google lacked transparency in their delisting form, as well as in their response to the data subject and missed the 30-day deadline, leaving the subject in the dark. Talk about a serious case of 'forgotten' responsibility!
3. Case study: Google's 600,000 euros fine
The Google case taught us a golden rule: data subject rights are no joke. Ignoring them is like ignoring a fire alarm - costly and embarrassing! Transparency - It's not just polite; it's essential to avoid misunderstandings and lawsuits. And let's face it, high volumes of requests and unclear policies are a compliance nightmare. The fix? Regular audits, clear processes, and a well-trained team. Think of it as your GDPR survival kit - it's cheaper than a 600,000 fine and way better for your brand image!
4. Impact of these violations
Google's 600,000 fine may seem small, but the real cost was the loss of customer trust and damage to their brand reputation. Additionally, this incident likely forced Google to overhaul internal policies and processes to ensure better compliance. Non-compliance with GDPR goes beyond just financial penalties!
5. Takeaways
Google's GDPR fine is a lesson for all businesses: compliance isn't optional, and personal data must be handled with care. To stay on the right side of the law, adopt transparent processes, care for personal data, conduct regular audits, train your team and keep effective communication systems. Think of GDPR as the ultimate compliance report card - if you don't study, you'll pay, and not just in grades, but in euros and trust.
6. Let's practice!
Time to flex your GDPR muscles with some fun and practical challenges. Let's go!