Decisive Expansion: AdventureGear's youth move
AdventureGear Inc., an outdoor equipment company, specializes in producing high-quality hiking and camping gear tailored for consumers aged 40 and above. However, the company is now considering expanding its product line to target a younger audience in the 18-30 age range.
A decision-making process was implemented to assist the executive board in reaching this decision.
This exercise is part of the course
Decoding Decision Modeling
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
