In this first chapter, you'll get to understand how the target audience matters in visualization. You'll also be introduced to the UK clothing business sales database, which you’ll use throughout the course.
In the second chapter, you will learn how to build dashboards that connect on an emotional level, so they won't get forgotten about.
In this chapter, we will learn how human memory works and why it is related to data visualization.
The last chapter is all about “less is more”. This will help you reduce the cognitive load for your dashboard’s users, making it easier for them to focus on the insights that matter.