The very human basis for data stories
1. The very human basis for data stories
Stories have an undeniable power over humans. They can stir emotions, affecting our behavior and shaping who we become. There is a physiological and psychological basis to this.2. Deep cultural reasons that stories work
Narratives are derived from the psychological need of people for stories. Stories help people explain patterns. They have always used stories to communicate what's important to them - to share lessons they've learned or to shed light on the things that matter. Cultures all over the world have used several types, such as fairy tales, parables, and public service announcements.3. Know what they know and feel what they feel
When someone tells you a story, you vicariously learn and experience things. That is your whole brain at work. Think of what happens when we read something agreeable online. We don't directly experience the events, but we know more and feel good based on what we understood and felt.4. Mental simulation
This is why a narrative, a blending of facts and emotion, is important. It all promotes a "mental simulation" allowing us to share the experiences of others. When we fully share an experience, neural coupling takes place. It's as though we're all part of the same story. Our brain doesn't differentiate between what's real and what isn't in a good story. Moreover, our brain readily accepts and remembers facts when presented in a story. This is the ideal situation if you are providing the narrative.5. Modern times
In modern times, research has shown that these stories can significantly impact us by changing how we think and act. They can make us happier, healthier, and even more successful in life. In fact, even a simple story like one about a single mom working all day and then using DataCamp on nights and weekends to build skills and find a better job can inspire more people to learn.6. Let's practice!
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