Çevrimiçi veri çerçevesini işlemselleştirme

Bölümdeki çevrimiçi perakende işlem verilerine geri dönüyoruz! Veri kümesinin temizlenmiş sürümü çalışma alanına yüklendi ve Online_Retail_clean olarak adlandırıldı. Market Basket Analysis uygulamak için algoritmaları kullanmadan önce verilerini işlemselleştirmen gerekiyor; bu sayede ileride birliktelik kurallarını çok daha hızlı ve verimli şekilde çıkarabilirsin.

Bu veri kümesinde, satın alınan ürün veya öğe Description sütununda açıklanırken, InvoiceNo sütunu her bir fatura için benzersiz bir numarayı ifade eder; bunu bir işlem kimliği (transaction ID) olarak düşünebilirsin.

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R ile Pazar Sepeti Analizi

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Kursu Görüntüle

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Bu örnek kodu tamamlayarak bu egzersizi bitirin.

# Splitting transactions
data_list = ___(Online_Retail_clean$___,
                  Online_Retail_clean$___)

Kodu Düzenle ve Çalıştır

Bu egzersiz

R ile Pazar Sepeti Analizi

kursunun bir parçasıdır

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Kursa Ücretsiz Başlayın

What’s in your basket? In this first chapter, you’ll learn how market basket analysis (MBA) can be used to look into baskets and dig into itemsets to better understand customers and predict their needs. Using tidyverse and dplyr you’ll discover how many baskets can be created from a given set of items, and learn the power of using market basket analysis for online shopping, offline shopping, and use cases beyond retail.

Exercise 1: Market basket introduction Exercise 2: Baskets and items Exercise 3: Single basket Exercise 4: What's in the basket?Exercise 5: Item combinations Exercise 6: Number of possible baskets Exercise 7: Subsets and supersets Exercise 8: Plot number of possible baskets Exercise 9: What is market basket analysis ?Exercise 10: Two baskets Exercise 11: Multiple baskets Exercise 12: Looking at specific items

In this chapter, you’ll convert transactional datasets to a basket format, ready for analysis using the Apriori algorithm. You’ll then be introduced to the three main metrics for market basket analysis: support, confidence, and lift, before getting hands-on with the Apriori algorithm to extract rules from a transactional dataset. Lastly, You explore how the arules package is used for market basket analysis to retrieve basket rules and to help you find the most informative and relevant rules.

Exercise 1: İşlemsel veriler Exercise 2: Çevrimiçi veri çerçevesini işlemselleştirme

Geçerli Egzersiz

Exercise 3: Perakende müfettişi Exercise 4: Öğe matrisinin yoğunluğu?Exercise 5: Pazar sepeti analizinde metrikler Exercise 6: Destek (support) ölçütü Exercise 7: Güven ve lift ölçüleri Exercise 8: Kuralların görünümünü değiştirme Exercise 9: Apriori algoritması Exercise 10: Apriori ilkesi Exercise 11: Haydi, kurallar için alışverişe çıkalım Exercise 12: apriori parametreleri Exercise 13: Apriori ile “Eğer bu ise şu”Exercise 14: Görünümle oynamak Exercise 15: Gereksiz kurallar Exercise 16: Kuralların yorumlanması

Let’s get visual. In this chapter, you’ll visually inspect the set of rules you have previously extracted. Visualizations in market basket analysis are vital given that often you are dealing with large sets of extracted rules. You’ll use the arulesViz package to create barplots, scatterplots, and graphs to visualize your sets of inferred rules. You’ll then turn sets of plots into interactive plots, making it is easier to drill into the mined association rules.

Exercise 1: Let's see what's in the basket Exercise 2: What's in the basket?Exercise 3: What's most popular ?Exercise 4: Getting fancy with the visuals Exercise 5: Visualizing metrics Exercise 6: Scatterplots Exercise 7: ArulesViz plots Exercise 8: Bringing rules to life Exercise 9: From rules to graph based visualizations Exercise 10: Playing with graphs Exercise 11: Understanding the graph Exercise 12: Portability of your graph Exercise 13: Alternative rule plots Exercise 14: Group matrix based visualizations Exercise 15: Parallel coordinates plots Exercise 16: Mastering the RuleExplorer

We’re going to the movies. In this final chapter, you’ll apply everything you’ve learned as you work with a movie dataset. Using market basket analysis you’ll turn this dataset into a movie recommendation system, using information from movie transactions to understand and predict what your audience might want to watch next.

Exercise 1: Recap on transactions Exercise 2: Gettting familiar with the MovieLens dataset Exercise 3: Movie transactions Exercise 4: Frequency plots Exercise 5: Mining association rules Exercise 6: Popularity of movies Exercise 7: Picking the right movie parameters Exercise 8: Extracting movie rules Exercise 9: Visualizing transactions and rules Exercise 10: Where is Pulp Fiction?Exercise 11: Visualizing movie rules Exercise 12: Our favorite movies as a graph Exercise 13: Making the most of market basket analysis Exercise 14: What influenced Pulp Fiction?Exercise 15: What did Pulp Fiction influence?Exercise 16: Use your market basket skills!