Watch an executive introduction video for the learning path.

Executive introduction

Course introduction

This module defines generative AI, and explores its diverse applications.

Introduction to Gen AI: Beyond the Chatbot

The business impact of generative AI

Vertex AI and multimodal gen AI

Quiz Question 1

Quiz Question 2

Quiz Question 3

Quiz Question 4

Introduction to gen AI for businesses

This module explores how generative AI leverages foundation models and prompt engineering to create value, provides examples of Google Foundation models and their applications, and defines prompt engineering and its importance in maximizing the value of generative AI models.

Foundations of gen AI

Use case: Imagen in action

Prompting models

Prompting the Gemini app

Quiz Question 5

Introduction to gen AI foundations

This module covers Google's AI heritage and generative AI solutions; its comprehensive AI ecosystem integrated across Google products for streamlined workflows; Google Cloud's focus on continuous improvement, responsible AI, enterprise readiness, and open-source approach.

The AI-first company

Building a successful gen AI strategy

Brainstorm gen AI use cases

Keeping humans at the forefront of gen AI implementation

Use case: AI-assisted captioning on Google Cloud

Gen AI strategy

This module provides course review resources.

Course study guide

Course resources

Gen AI: Beyond the Chatbot is the first course of the Gen AI Leader learning path and has no prerequisites. This course aims to move beyond the basic understanding of chatbots to explore the true potential of generative AI for your organization. You explore concepts like foundation models and prompt engineering, which are crucial for leveraging the power of gen AI. The course also guides you through important considerations you should make when developing a successful gen AI strategy for your organization.

This course aims to move beyond the basic understanding of chatbots to explore the true potential of generative AI for your organization.

Prompting models

Gen AI: Beyond the Chatbot

exercicio interativo prático