Consider how eliminating duplicates and validating data directly improves the reliability and accuracy of information the store relies on.
Think about what aspects of data quality improve when inconsistencies and multiple copies of the same record are removed.
Reflect on how cleaner, more consistent customer data helps the business make better decisions and serve customers more effectively.
Removing duplicate records improves the reliability and trustworthiness of stored information.
Validity and uniqueness checks are core pillars of data quality, not storage or access.
Focus on the direct outcome of eliminating repeated or invalid entries.

Introduction to the three states of data