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Responsible data use

AI-driven advertising systems are popular, highlighting a need for responsible AI practices to ensure fairness and transparency in ad targeting.

In this scenario, AI Culture Horizon, a cultural organization, faced issues with its AI-driven promotional campaign for a new free museum opening. The company's AI model, which used data on users' browsing history and demographics, came under scrutiny. Concerns were raised that the algorithm disproportionately targeted advertisements towards higher-income neighborhoods, inadvertently neglecting broader outreach and engagement with diverse communities.

Deze oefening maakt deel uit van de cursus

Responsible AI Data Management

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Praktische interactieve oefening

Zet theorie om in actie met een van onze interactieve oefeningen.

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